About White Griffin

White Griffin was established in 2016 to support the sport and culture industries with transitioning their operations to a sustainable future. We have decades of experience working within the worlds of sport and music, giving us a deep understanding of the complexities of making this change happen. With a particular emphasis on all things equine, we are passionate about supporting the horseracing and equine sport industries both in the UK and worldwide. We are a team of both chartered environmentalists and industry experts, meaning that we can uniquely offer both a deep understanding of operations as well as technical advice based in science.

Our process

We work with clients to understand what environmental sustainability means to them in their business, what goals and targets they want to set for themselves and how they can get there through a roadmap of change. We focus our attention on a strong communications strategy to drive understanding and a desire to change, as well as solutions which are workable and logical for each individual business.

Who we are

We work hand in glove with our business partners Hope Solutions on all of our projects, offering decades of scientific knowledge and experience to our clients. Our team is small enough to be agile and to give every client a personal approach, but large enough to boast decades of experience in operations and environmental sustainability.

Ruth Dancer


Ruth worked in the sports industry for 18 years, with venues and events including London 2012 Olympic and Paralympic Games, England 2015 Rugby World Cup, Goodwood, Wimbledon, HSBC World Match Play, Formula 1, Lingfield Estate and Queen’s Tennis Tournament.

Qualified from the Cambridge Institute for Sustainable Leaders, PRINCE2 and Agile Project Management, BSI PAS2060 and an MA from Cambridge University, Ruth specialises in sustainability projects in the sporting sector, with an emphasis on communications, stakeholder management, operations and commercial risk and opportunity.

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